Does the name of the company make a difference?

January 3, 2007 at 9:34 am Leave a comment

I read this article from Business Week this morning.  Cingular will be changing its name back to AT&T apparently.  My first reaction was “Oh Geez, here we go again!”  But as I thought abut it more, I thought, do I really care about the name?  It will be the same service.  I’ll keep the same phone number.  I don’t know – I find all this confusing at times.  I had a post a week or so ago about all the banks that merge and name changes, etc.  Does this help a company’s image or hurt it?  Does customer service suffer from all this?  When your local branch, or store closes, how much further do you have to travel?

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Entry filed under: Customer Service, News, PR.

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From Marine Corps Chaplain Father Dennis O'Brien: "It is the soldier, not the poet who has given us freedom of speech. It is the soldier, not the reporter who has given us freedom of the press. It is the soldier, not the campus organizer who has given us the freedom to demonstrate. And it is the soldier who salutes the flag, who serves beneath the flag, and whose coffin is draped by the flag, who gives the protester the right to burn the flag." found on: www.robreider.com

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