Does the name of the company make a difference?

January 3, 2007 at 9:34 am Leave a comment

I read this article from Business Week this morning.  Cingular will be changing its name back to AT&T apparently.  My first reaction was “Oh Geez, here we go again!”  But as I thought abut it more, I thought, do I really care about the name?  It will be the same service.  I’ll keep the same phone number.  I don’t know – I find all this confusing at times.  I had a post a week or so ago about all the banks that merge and name changes, etc.  Does this help a company’s image or hurt it?  Does customer service suffer from all this?  When your local branch, or store closes, how much further do you have to travel?


Entry filed under: Customer Service, News, PR.

2007 Photo Essay Right or wrong?

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